Shopper Cards from a Consumer Perspective documents how well
consumer attitudes and behaviors align with industry intent and
practice. With approximately 30 figures and tables, this report looks
beyond transaction size and shopping frequency patterns to begin to
unravel the mystery surrounding who holds the key to loyalty: the
consumer or the retailer? This latest Pulse Report examines whether or not
consumers buy into the notion that participation in a shopper card
program elicits steadfast fidelity to stores offering such programs.
In a marketplace saturated with a wide array of shopper card
programs, this report presents timely consumer insights on shopper
card usage. While retailers say they are rewarding their best
customers, consumers hold a vastly different viewpoint. At the same
time, however, opportunities do exist for card programs to help
differentiate stores in unique and relevant ways. | 