Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects of moderation into their lifestyles whereby "minimizing" is increasingly "in" and "supersizing" is out.
The report examines how consumers manage and confront challenges to controlling portions during diverse occasions such as those experienced at home, at work, when dining out, and also when shopping in stores. While most challenged by dining out in restaurants and personal notions of what constitutes a "normal" food serving, today's consumer is seeking greater variety and quality in single serve packaged goods as well as more individualized attention from supermarket food courts and delis.Portion Control from a Consumer Perspective examines how American consumers view and respond to portion control products and tactics across a wide array of eating, shopping and dining out occasions. | 
