Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is one of the most comprehensive integrated quantitative and qualitative studies available to explore and explain the shifts occurring in consumers' attitudes and behaviors with regard to wellness in order to achieve a better "quality of life." Our research clearly reveals the disparity in how industry and social institutions view consumers and how consumers perceive themselves. Specifically, this report provides a current view on wellness lifestyles, looking at how consumers have changed since 2000 and 2005 and identifying trends with traction to shape the wellness marketplace in the coming years. What to expect Over the years, The Hartman Group has documented how shifts in consumer interest toward health and wellness not only redefines consumer lifestyles, but has transformed the marketplace. We find now that consumer's definition of "wellness" has broadened, expanding beyond the inclusion of organic foods to touch on sustainability issues. While condition management and illness prevention are still important, we see consumers' underlying motivations for reclaiming control over their health and wellness in order to achieve "quality life experiences." Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is an in-depth examination into how cultural wellness behaviors are evolving around quality life experiences as consumers seek the "good life," including but not limited to the role of food and beverage, health conditions, brands, shopping, spending habits, and what beliefs, practices and activities consumers engage in with respect to healthy choices and achieving wellness goals. | 