The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and wellness arena. In fact, 83% of American households use these products. The Hartman Group is the authority on market research in the VMHS category. Because of increasing consumer interest and media attention, the supplement category is growing exponentially, and only manufacturers that understand these evolving VMHS consumers will be successful. And Healthy Living: Vitamins, Minerals, Herbs & Supplements is The Hartman Group's most comprehensive report on the category to date and will give you the answers you need. By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Vitamins, Minerals, Herbs & Supplements drills down to the intricate details of consumers' shopping patterns. This level of consumer analysis and segmentation provides marketers with tools to effectively target wellness consumers. | 
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