Chapter III dives into great detail of weight management practices with a thorough examination of diet and exercise, unquestionably the two themes that frame most consumer responses to the obesity problem. Specifically, we analyze how consumers frame weight management goals as well as how consumers pursue these goals in the form of daily habits. In addition, we consider identifiable barriers that keep consumers from achieving many of their weight management goals.
The experts all agree. Obesity is a national health problem of epidemic proportions. Yet, while public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. Namely, how is it that most overweight individuals appear unable to address their "problem"? Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study.
This study will allow you to:
*Gain a greater understanding of how obesity could impact your business *Identify key triggers that will encourage consumers to change their eating and/or exercise patterns *Understand the eating occasions where consumers think/don't think about obesity *Make decisions on how to address the obesity issue as it relates to your category
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