In Chapter V we investigate the relationship between social networks and weight management. Importantly, we find that informal social networks comprised of friends and family members actually serve as an impediment to successful weight management practices. By contrast, we note that formal, impersonal social networks of the sort encountered in support groups serve to promote weight management strategies.
The experts all agree. Obesity is a national health problem of epidemic proportions. Yet, while public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. Namely, how is it that most overweight individuals appear unable to address their "problem"? Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study.
This study will allow you to:
*Gain a greater understanding of how obesity could impact your business *Identify key triggers that will encourage consumers to change their eating and/or exercise patterns *Understand the eating occasions where consumers think/don't think about obesity *Make decisions on how to address the obesity issue as it relates to your category
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