No study on obesity would be complete without a closer look at eating practices, customs and habits. Chapter VI offers insight in these areas with a specific focus on the household as a site for the enforcement of cultural norms on eating. We devote specific attention here to topics such as restaurant dining, indulgent eating and snacking.
The experts all agree. Obesity is a national health problem of epidemic proportions. Yet, while public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. Namely, how is it that most overweight individuals appear unable to address their "problem"? Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study.
This study will allow you to:
*Gain a greater understanding of how obesity could impact your business *Identify key triggers that will encourage consumers to change their eating and/or exercise patterns *Understand the eating occasions where consumers think/don't think about obesity *Make decisions on how to address the obesity issue as it relates to your category
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