The market for both organic and natural products is exploding with growth. This is at a time when the fundamental competitive structure of the industry is evolving from entrepreneur-led businesses into a mass-market with large, medium and small companies contending for both existing customers and entirely new emerging consumer market segments. Healthy Living: Organic & Natural Products is The Hartman Group's most comprehensive report to date and defines the market from a consumer perspective. In addition, the Healthy Living research recognizes that there are diverse segments of consumers within this market and can identify the segments that represent the most potential to various marketers of organic and natural food and beverage products. By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Organic & Natural Products drills down to the intricate details of consumers' shopping patterns. | 